The concept of a sales pipeline may seem straightforward at first glance - moving deals through various stages until they are either closed or lost. However, as your pipeline reaches a significant number of deals (typically starting from 50), it becomes easy to overlook crucial actions that are essential for maintaining a healthy pipeline with a substantial amount of quality opportunities to help you reach your sales quota. Below are the main rules to follow in your day-to-day sales activities to ensure you reach the best results.

In society, particularly among those who have never worked in B2B sales, there exists a well-known bias regarding salespeople. Stereotypes suggest that successful salespeople can sell anything to anyone, are hard to shut up, and are overly energetic. While some of these traits might indeed contribute to success in sales, they often come from outdated perceptions influenced by films like The Wolf of Wall Street and Boiler Room (check out any list of top sales movies—you’ve likely seen at least a few).